Pack conversion
The forecast that did not make the move
The retailer issues new item numbers on a size change, and the old item's demand history does not follow. The successor was keyed at a third of its predecessor's proven rate, so stores were stocked for a third, and the low sales were about to confirm the low forecast. After the ask, the rate came back.
Proven
Keyed
Selling
After
Units per store per week, selling stores
